| Customer Name | Assigned To | Assigned By | Source | Lead Type | Vehicle of Interest | Trade-In Vehicle | Appointments Created | Appointments Completed | Sold Deals | Conversion % | Avg. Response Time | Cost per Lead | Cost per Sold Unit |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| John Doe | Mike Smith | Primus CRM | Internet | 2023 Honda Civic | 2019 Toyota Corolla | 3 | 2 | 1 | 12% | 45 mins | $50 | $600 | |
| Jane Smith | Sarah Wilson | Primus CRM | Website | Internet | 2024 Toyota RAV4 | 2020 Honda CR-V | 2 | 1 | 1 | 15% | 32 mins | $45 | $540 |
| Robert Brown | David Johnson | Primus CRM | Google Ads | Internet | 2022 Ford F-150 | 2018 Chevrolet Silverado | 4 | 3 | 2 | 18% | 28 mins | $65 | $520 |
| Emily Davis | Mike Smith | Primus CRM | Internet | 2023 Hyundai Tucson | 2019 Kia Sportage | 1 | 1 | 1 | 25% | 51 mins | $55 | $550 | |
| Michael Wilson | Sarah Wilson | Primus CRM | Internet | 2024 Subaru Outback | 2021 Mazda CX-5 | 3 | 2 | 1 | 11% | 39 mins | $48 | $576 | |
| Lisa Anderson | David Johnson | Primus CRM | Website | Internet | 2023 Jeep Wrangler | 2018 Ford Explorer | 2 | 1 | 0 | 0% | 67 mins | $52 | N/A |
| James Taylor | Mike Smith | Primus CRM | Google Ads | Internet | 2024 Chevrolet Equinox | 2020 Nissan Rogue | 5 | 4 | 2 | 16% | 23 mins | $60 | $600 |
| Amanda Clark | Sarah Wilson | Primus CRM | Internet | 2023 BMW X3 | 2019 Audi Q5 | 2 | 1 | 1 | 20% | 44 mins | $70 | $700 |